Pharma SFA Benefits
- ✓ Offline Data Entry or even works on 2G Network
- ✓ GPS Location Based Reports & Google Map Representations.
- ✓ Offline E-Detailing /Content Delivery Solution.
- ✓ Anywhere Anytime access
- ✓ Photo Upload & Digital Signature
- ✓ History Data available at the time of customer visit.
- ✓ Can be integrated with third party Applications
- ✓ Available Country-Specific Settings.
- ✓ Hosted Solution with Zero Infrastructure Setup.
Challenges faced by Pharma Industry
MRs do not submit call Reports on time- ✓ Collection of data at all levels is tedious.
- ✓ Data analysis is also time consuming.
- ✓ Productivity of the sales Team is unknown.
- ✓ Online Tracking of sales team’s effort is difficult.
- ✓ Field Force Location Tracking is Unknown.
- ✓ Identifying False Reporting is very difficult.
- ✓ Real Time Reporting is unknown without Mobile Reporting.
Sales force automation software is a powerful tool that increases sales win rates, reduces the sales cycle duration, enhances your sales representatives' productivity and improves revenue. Today Sales Force Automation (SFA) for the field force team has become so common across different industries that it hardly needs any effort as all are the users are more mobile & technology friendly.First step is to define the right set of KPIs for your field team to manage their performance. We have managed this by our PMS , KRA & PIP Modules.
Tour Plan : Monthly Activity Plan submitted by the field force will help toward time saving due to proper planning. SFA System can manage PJP , So Whole year planning chart will be visible at all end . Time is always ticking and not using it is wasteful, so pick wisely, move aggressively will help to generate revenue. Daily Visits : SFA System ensures weather field team are achieving their visits and coverage targets every month. So, Average Daily Time Spent in Dr Chamber or Market are very important parameters which should be tracked and gradual improvements would surely yield positive outcome for the brand / company in the long run.
Expenses : If all the data submitted on time , Expenses get generated & reimburse timely , It gives a mental satisfaction to field rep , So he can do more focus on sales & will help to generate revenue.
Targets & Secondary Sales : Secondary sales is the actual sale done my the Sales Rep, This system ensures product wise Brand Wise Target Achievements . So it helps Sales Rep , Manager’s & company to achieve there targets .
Manage Sales Teams : Manager can more efficiently manage his team by SFA tool , sales managers have immediate access to each salesperson's activities, opportunities, sales figures, customer complaints and other metrics used for measuring success and sales revenue. As a result, management can act quickly when necessary, based on real-time information.
Pharma SFA Benefits
- ✓ Increases Productivity & Decrease cost.
- ✓ Provides a better connect between the field teams, their Managers and the HO.
- ✓ Sales staff can use their time more efficiently and more effectively
- ✓ Sales manager can become more efficient and more effective
- ✓ Company can become more alert and agile
- ✓ Improved Customer Satisfaction and trustworthiness
- ✓ Helps in planning and forecasting & increase Profit Margins
- ✓ Reduce duplicity and errors Most cost effective and feature rich solution